Jonathan Poston Speaking Weatherhead School of Management at Case Western Reserve University

Case Western Reserve University Business Students Learn SEO From Jonathan Poston


Photo by Dr. Ghosh of Jonathan Poston speaking on SEO at CW


In the late winter of 2019, when it's still snowing and icing and generally being colder than Christmas in space in Cleveland OH, Jonathan Poston received an email from a Case Western Reserve University professor, as follows:

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On Tue, Jan 1, 2019 at 12:43 PM Somali Ghosh <...@case.edu> wrote:Dear Mr Poston,      Happy New Year! Thank you for confirming your availability on Feb 14th (10-11 am). I am providing some details below.I would appreciate it if you could please share the presentation with me at least two days prior to the presentation so I can bring handouts for my students. Class size 20-25, junior/senior level undergraduates, who will have done some theory on SEO by the time of your presentation.Most will be marketing majors/minors.Course name: Strategic Internet MarketingClass Day/time: Feb 14th (10-11 am)Class Room: PBL 118 , first floor room in Peter B. Lewis Building also called the Weatherhead School of Management.( 11119 Bellflower Road, Cleveland 44106).Parking Instructions:    Please park in the Severance Garage only (Parking Lot 29,    11172 East Blvd, Cleveland, OH 44106  ) and please remember to bring the parking ticket with you so I may get it validated. I can  get tickets validated for this garage only
 And, a follow up email:

On Fri, Feb 8, 2019 at 8:36 AM Somali Ghosh <...@case.edu> wrote:Hi Jonathan, I wanted to drop a friendly reminder for your upcoming presentation to my strategic internet marketing class. We are eagerly awaiting your presentation.I am giving the details below for your convenience:Course name: Strategic Internet MarketingClass Day/time: Feb 14th (10-11 am)Class Room: PBL 118 , first floor room in Peter B. Lewis Building also called the Weatherhead School of Management.( 11119 Bellflower Road, Cleveland 44106).Parking Instructions:    Please park in the Severance Garage only (Parking Lot 29,    11172 East Blvd, Cleveland, OH 44106  )

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Showing up that day, I stopped by the Starbucks on Case Western's quaint campus (it really is beautiful over there near Cleveland's art museum) to prep, and then went over to the Peter B. Lewis Weatherhead building to meet up with Professor Ghosh to speak with the class.

When the class came in I ran through the presentation on SEO, created by BrightEdge (they had someone who was supposed to come along but something came up and she could not make it). It was a nice course on the fundamentals of SEO, and the students were super attentive and had great questions at the end.

Definitely recommend the experience for anyone who enjoys giving guest lectures and presentations for university students.