Jonathan Poston has 10+ years of leading digital strategies calibrated to achieve ambitious business growth goals. He has a business / start-up focused Master's degree (business administration / entrepreneurship coursework) and experience owning P&Ls, building and leading best-in-class teams (+freelancers, contractors, agency partners, cross departmental resources, etc.), defining & executing digital road maps, overseeing digital marketing strategy development, planning, and testing initiatives for ecommerce stores, corporate websites, mobile apps, national franchises with multiple locations, etc..
- Performance management & analysis of metrics, kpis, and goals.
- Establishing standard operating procedures & processes for maximum efficiency.
- Continuous performance optimization for digital campaigns.
- Aligning with product & marketing managers, web developers & designers, along with primary stakeholders to deliver world class digital customer touchpoints.
- Managing the curation and integration of digital platforms (communication, product, etc.)
- Proven track record of delivering results.
- Experience in the following industries: automotive (automotive; EV / autonomous), ecommerce, etc.
IBM — Enterprise Design Thinking Practitioner
BRIGHTEDGE — Platform Professional
QUOTES IN THE NEWS
“Corporate finance is always I’ve found a good career investment to make,” said Jonathan Poston, a director at the ad agency Tombras. “Money is the lifeblood of the modern organization, and the more we understand the levers and concepts around it, the more oriented we are to the business goals and how we fit within them.”
Source: Business Insider exclusive story: https://www.businessinsider.com/how-to-teach-yourself-corporate-finance-fast-former-mckinsey-consultant
Jonathan Poston, SEO director at the Tombras Group advertising agency, says he would prefer to hire someone with a specialized master's degree in digital marketing over someone with an MBA.
In the tech sector, an MBA is sometimes a liability and not an asset, Poston says, which is why he switched from an MBA track to a master's in entrepreneurship track when he attended business school at Western Carolina University.
Source: U.S. News https://www.usnews.com/education/best-graduate-schools/top-business-schools/articles/2019-02-04/how-having-an-mba-on-your-resume-affects-your-career-prospects
Because Red Hat will maintain its independence through the early part of the transition, it's likely that things will remain relatively the same with respect to the e-commerce space relative, at least in the short-term, suggested Jonathan Poston, director of technical SEO at Tombras Group.
"My guess is that IBM's motive in the first place was less about controlling market supply and raising prices by buying out smaller, more competitive alternatives," he told the E-Commerce Times, "and mostly about injecting vigor into a product inventory to extend the average life cycle through a classic strategic innovation acquisitions approach. An altruistic perspective, I know -- but again, at least for the short-term, I suspect this will be the case."
Source: ecommerce times: https://www.ecommercetimes.com/story/85651.html
“An incorrect zip code can not only throw off shipping but can land a package into an almost infinite state of limbo,” said Jonathan Poston, an experienced ecommerce executive who is currently the director of technical SEO for The Tombras Group.
“For example, one $2,000 package that was meant to go to an address in East [Tennessee] went to a post office near Raleigh [North Carolina]. Hours were spent on the phone…and weeks went by until, finally, someone solved it.”
To Poston’s point, a bad address can cause big problems. To avoid the issue, automatically verify delivery addresses. If an address looks weird, call the customer.
Source: PracticalEcommerce: https://www.practicalecommerce.com/6-holiday-ecommerce-shipping-mistakes-to-avoid
Cleveland-based Jonathan Poston, SEO director at the Tombras Group, identified a few specific problems that are creating engagement and collaboration problems. Those who operate remotely in a digital space often have to over-communicate to make sure work is flowing well. Having someone in this space that doesn't know how to stay on top of things, be on time for meetings, or followups can create a major collaboration obstacle. Of course, training helps, but much of what it takes to be successful in such a position is a high degree of self-motivation.
Source: CMS Wire: https://www.cmswire.com/digital-workplace/7-obstacles-to-enterprise-collaboration-and-how-to-fix-them/
Director of Technical SEO at The Tombras Group Jonathan Poston believes that this will enable smartphones to “blend” into an environment:
“There is no question where it is heading, which all boils down to less, and more natural. Less in terms of lighter, fewer steps to get things done, and generally operated largely by voice. More natural in terms of a design that blends in with the environment, connecting the user more to the space and activity they choose, rather than compromising the moment with an interruptive phone.
“What will it look like? It will blend into the individual’s environment, and thus look like part of the atmosphere, a piece of you. How that translates will likely be a thinner, and thinner version of hardware, until the interface becomes holographic, and the hardware is mounted into the surrounding. Only when travelling away from infrastructure, will a carryable be needed.”