Marketing For eMobility Brands
Start-Up eMobility Marketing
eMobility start-ups like Tesla's electric vehicles (electric cars, cybertrucks & electric semi trucks) or the less well known Rivian (trucks) sought to be first to market with differentiated ev car & truck designs, features, and safety systems. Many are or will capitalize on emerging EV trends such as: connectivity, autonomous self driving cars, trucks and semi-trucks, car and truck subscriptions, personalization, and more on-demand ride-sharing. Some will compete on price, like Chinese Kandi's K27 that will debut in California for $7999. Speaking of Chinese EV start-ups, did you see that Nio's EV stock surged 9%? Because China has committed on so many levels to taking the country fully electric, we are likely to see Chinese brands leading the electrical vehicle market by 2025 or before.
Start-ups will be relying on ultra cool factors that are swiftly publicized and become viral on social. Expect marketing to be just as unorthodox and guerilla "Musk" style, whereas established enterprise brands may be just gaining traction in the space will dedicate large dedicated marketing campaigns to the effort that will span all channels and eventually absorb consumer attention, with the exception of a few notable darlings, like Tesla.