Executive Summary

With 10+ years of leading digital marketing strategies calibrated to achieve ambitious business growth goals, Jonathan Poston has experience leading all the major digital marketing channels: SEO, paid search, social. He has a business / start-up focused Master's degree (business administration / entrepreneurship coursework) and experience owning P&Ls, building and leading best-in-class teams (+contractors, agency partners, cross departmental resources, etc.), defining & executing digital road maps, overseeing digital marketing strategy development, planning, and testing initiatives for ecommerce stores, corporate websites, mobile apps, national franchises with multiple locations.


  • Performance management & analysis of metrics, kpis, and goals.
  • Establishing standard operating procedures & processes for maximum efficiency.
  • Continuous performance optimization for digital campaigns.
  • Aligning with product & marketing managers, web developers & designers, along with primary stakeholders to deliver world class digital customer touch points.
  • Managing the curation and integration of digital platforms.
  • Proven track record of delivering results.

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