Executive Summary


Ex-Professor (Finance, Sustainable Business, Management, Leadership) in the USA, China, and South / Central America, with Universities like Virginia Tech & Warren Wilson.

Jonathan Poston has a business / start-up focused Master's degree (business administration / entrepreneurship coursework), and experience owning P&Ls, building and leading best-in-class teams (+contractors, agency partners, cross departmental resources, etc.), defining & executing digital road maps, overseeing digital strategy development, planning, and testing initiatives.

  • Performance management & analysis of metrics, kpis, and goals.
  • Establishing standard operating procedures & processes for maximum efficiency.
  • Continuous performance optimization for digital campaigns.
  • Aligning with product & marketing managers, web developers & designers, along with primary stakeholders to deliver world class digital customer touch points.
  • Managing the curation and integration of digital platforms.
  • Proven track record of delivering results.
  • Deep understanding of user story and customer journey.


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